Strong market for polarized sunglasses
More and more people understand the benefits of wearing polarized sunglasses. Already one in five sunglasses sold worldwide carries a polarized lens amounting to almost 60 million polarizing lens pairs. This is a major growth sector within the sunglass market, with forecasts showing sales will continue to grow significantly over the coming years.
The trend towards polarization at the high-price end of the market will serve to make polarized lenses an aspirational feature. Consumers’ perceptions that polarized lenses are worth up to double the price of non-polarized lenses will also stimulate further market growth and offer additional margin and sales potential for manufacturers.
